Block 4 Activity 7:Google Analytics

This activity involved browsing through Google Analytics and noting the various types of data collected.

I am currently investigating what aspects of Google Analytics are used by our administrator.

We use aspects of Google Educator which supports our ‘Ourcloud’ LMS.

Google_Analytics_2014

Learner Educator Administrator Other
Active users

Cohort Analysis

Technology

Mobile

Users Flow

Active users

Lifetime Value

Cohort Analysis

Demographics

User Explorer

Technology

Mobile

Custom

Benchmarking*

Active users

Lifetime Value

Cohort Analysis

Demographics

User Explorer

Technology

Mobile

Custom

Benchmarking

Benchmarking

Table 1: Applying Google Analytic data reports to different groups of potential users.

* At this point in time I would argue that benchmarking wouldn’t be appropriate using google analytics.  We use aspects of google educator in school however at this time it is not used to record assessment details which can be compared with other schools.  Not saying that this will not come in the near future.

It would be beneficial to have a look at how and what our learners use ‘Ourcloud’ both in school and at home as this is its intended use.  This could identify areas which need to be followed up or developed by teacher.

Once analytics are used for more specific reasons I believe that the aspects of Google Analytics chosen would likely cover the needs of teachers and administrators to improve site being used for learning activities, how it looks (accessibility) and if it meets the needs of individual/cohorts of learners.

I haven’t been presented with any of the above data information in my role as a teacher in connection with learning and teaching.  I can access analytics for the school website which I created using Google Sites. Recommended settings at present are for analytics are products & services, benchmarking, technical support and account specialist.

What ever data is collected with Google Analytics, similar to any other form of  learning analytics, I believe that it is imperative that ethical  implications are considered and built in.

References:

https://support.google.com/analytics/answer/1012034

Images:

http://www.google.com/analytics/web/s/logo-ga.png

 

 

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